Search Engine Optimisation (SEO) is a big subject and a difficult one to master. How do some sites manage to be at the top of the search engine rankings while others may as well be invisible? It doesn't happen by accident.
SEO is the detailed assessment, configuration and search engine registration of a website to achieve high listings under popular, relevant keywords in the major search properties. These search properties include search engines, directories, searchable portals and keyword bid engines. Search engines are by far the most popular method of finding online material.
A major survey by Alexa revealed that many people don’t know that they can access a site directly through the browser bar, automatically using their browser home page search box every time instead. If your site is not on the search engines, these people simply won’t find it. Current research also shows that, on average, anything from 60-80% of site traffic originates from search engines and directories (Source: NUA Internet Surveys).
SEO involves detailed market analysis, strategic optimisation and submission aimed at providing high quantity, targeted traffic streams. SEO can achieve high ranks in the major search properties, not only under the site brand, but also heavily searched generic keywords relating to the site products and services.